Love, War & Marketing !!

Marketing is like proposing love. Love is war & the art of war has moved from painting in vivid strokes to shadow effects. Gone are the days when love happened at first sight. Today you ensure that the customer or cutie recalls you, even if it means crossing her way multiple times on purpose.

In marketing and love you don't leave it to serendipity anymore. Like Hutch your networks should follow them wherever they go and keep you updated so that when you bump into them/her on purpose as if it was a pleasant coincidence and can’t help but think ‘Me and you collide’. Always at the top of her updates, saying what she/they want to listen. Following always and stopping short of being accused/ assumed stalking. Provoking a thought and casually stoking confusion. The advice in marketing as well as love is to not go head-on, it may lead to mutual destruction, rather stay on their mental periphery so that you are there when they want you to be.

Not only should you be at the top of their mind, you should block their view of everything else as much as you can. The banners and hoardings at the distance should become the distance customer or the cutie wants to see.

 Making the other party surrender in the ultimate objective in war, marketing and love alike. But a ring no more makes the lady fall for you or the enemy surrender. As neither surrounding a country is militarily possible nor is it possible to always stay at the top of consumers mind or in front of their eyes. Marketers and militaries are following the cost effective ‘String of Pearls’ theory adopted by the Chinese i.e. to become more digital in their marketing approach. 

Earlier, a touching proposal helped you live happily ever after and if it was not moving enough for that someone, the pursuer moved on. Ditto in marketing. The only change being that now you don't let customer/her go that easily. You find alternate ways of reiterating. What could have earlier been done easily in a date now requires a score of Blog posts, hundreds of updates & if unanswered & if romantic optimistic planning is anything to go by, email campaigns till the recipient blocks your address or directs you to suffer in spam !!

Another key in marketing and love is not to give away too much in proposals so that they come back craving .Create mystery!!